I bring 15+ years of experience growing and elevating brands at Google, Waze, Shopify, Blackstone, and early-stage fintech startups backed by leading investors. Especially during moments of transformation when clear vision and identity matter most: launches, pivots, rebrands, reorgs, category creation, fundraising, and rapid growth.

I blend brand strategy, editorial finesse, and product marketing expertise to help founders and teams develop narratives, messaging systems, and strategies that build trust, engagement, team alignment, and growth.