I’m a creative and strategic brand marketing leader with 15+ years of experience growing and elevating brands at Google, early-stage startups, and tech disruptors.
About me
Prior to launching my own advisory, I was at Google for over 12 years working on brands including Waze, Google Maps, Google Pixel, and Zagat. As Waze’s Global Head of Editorial, I built and launched the company’s first content department and multi-channel publication arm from the ground up.
My expertise lies in brand messaging, positioning, and tone of voice. Recent client work includes serving as fractional Head of Marketing for a fintech start-up—leading content, messaging, copy, and community engagement strategy—and guiding a brand transformation for a Blackstone portfolio company.
Why Messaging Matters
Messaging is how your brand shows up in the world! It’s your identity! It shapes how your audience sees you. It’s their first impression of who you are, why you exist, and what makes you stand out. It immediately lets them in on why they need your product or service (or why they don’t).
But great positioning goes beyond communicating value props and differentiators. It’s your key to building a connection with your audiences and meeting their needs. It’s how you spark and nurture brand love and, even better, advocacy. This kind of loyalty can’t be bought—it has to be earned. And once you have it? Nothing drives long-term growth more powerfully.
I’m here to help you get there.